TikTok AI-Generated Content Label: How to Disclose
When you must disclose
- ⚑ Video that uses AI to generate or significantly alter a realistic depiction of a person, place or event.
- ⚑ Synthetic or AI-altered media that a reasonable viewer could mistake for real footage.
- ⚑ AI-generated content in organic posts, branded content and paid ads alike — the rule applies across all formats.
- ⚑ Realistic AI avatars or synthetic presenters used in your videos.
When you usually don't
- ✓ AI-assisted text around the video — captions, descriptions, hashtags and text overlays.
- ✓ Script writing and idea generation done with AI.
- ✓ Clearly unrealistic or stylised content that no viewer would take as real.
- ✓ Minor production help that does not change what the media depicts.
When in doubt, disclose — platforms can apply a label themselves and penalise repeated non-disclosure.
How to disclose AI content on TikTok
- Record or upload your video as normal in the TikTok app.
- On the post screen, open “More options” and find the “AI-generated content” toggle.
- Switch the toggle on if your video contains realistic AI-generated or significantly AI-altered media.
- TikTok adds a standardised AI-generated content label visible to all viewers.
- If your AI tool embeds C2PA Content Credentials, TikTok may detect and label the video automatically — but you should still toggle it on yourself.
- Add a visible disclosure in your caption and embed metadata in AI images for a portable, stronger record (see the generator below).
Generate your disclosure label & metadata
TikTok's in-app toggle marks the upload itself. This free generator gives you the extra layer: a visible badge for your caption or description, a plain-text disclosure, and machine-readable metadata embedded into your image file — which platforms also read automatically.
Create your disclosure
Your disclosure
Fill in the form and your badge, metadata and plain-text disclosure will appear here.
How TikTok's AI labelling works
TikTok operates one of the most comprehensive AI-disclosure frameworks of any platform. Its Community Guidelines on synthetic and manipulated media require creators to label AI-generated content across organic posts, branded content and paid advertising. The platform provides a built-in “AI-generated content” toggle in the posting flow that applies a standardised, viewer-visible label.
The guiding principle TikTok’s own policy team uses is simple: when in doubt, disclose. If a reasonable viewer could mistake your AI content for real footage, label it.
C2PA auto-detection — why you cannot rely on it alone
TikTok was the first major platform to integrate C2PA Content Credentials, the industry metadata standard, to detect and label AI content automatically. If you create an image or video with a tool that embeds Content Credentials, TikTok can read that metadata and apply a label without you doing anything.
However, auto-detection only works when the metadata survives. Re-encoding, screen-recording or editing in tools that strip metadata can remove it. That is why you should still switch on the in-app toggle yourself, and why embedding your own metadata (the generator below does this for images) is worth doing — it gives the detection systems something to find.
Deepfakes and real people: stricter rules
TikTok treats synthetic media of real people more strictly than general AI content. Deepfakes that impersonate real, identifiable people without a label are prohibited. Synthetic media depicting real private individuals can be banned entirely, even when labelled. If your content involves an AI likeness of a real person, disclosure is the minimum — and for private individuals, consent and TikTok’s specific rules matter even more.
Unlabelled AI content that should have been disclosed can be auto-flagged, have its distribution reduced, or be removed. Labelled AI content, by contrast, remains eligible for monetisation.
This page is general information, not legal advice, and is not affiliated with or endorsed by TikTok. Platform policies change; verify against the platform's official help pages.
TikTok AI disclosure — FAQs
Where is the AI-generated content toggle on TikTok?
On the post screen after recording or uploading, open "More options" and look for the "AI-generated content" toggle. Switching it on adds a standardised label visible to all viewers.
Do I need to label AI captions or hashtags on TikTok?
No. TikTok's labelling requirement applies to the visual and audio media itself. AI-written captions, descriptions, hashtags, text overlays and scripts are exempt.
Does TikTok detect AI content automatically?
Yes, in part. TikTok reads C2PA Content Credentials embedded by AI tools and uses watermarking and detection models. But metadata can be stripped during editing, so you should still use the in-app toggle yourself.
Will labelling AI content hurt my reach on TikTok?
Labelled AI-generated content remains eligible for distribution and monetisation. Unlabelled AI content that should have been disclosed is what risks being suppressed or removed.
Can I post a deepfake of a real person on TikTok?
Deepfakes of real people must be labelled, and unlabelled ones are prohibited. Synthetic media depicting real private individuals can be banned entirely even with a label. Public-figure deepfakes still face strict rules.
Does the rule apply to TikTok ads?
Yes. TikTok requires AI disclosure across organic posts, branded content and paid advertising. AI-modified ads need clear labelling.
More disclosure tools & guides
Main disclosure generator → All guides
See also: YouTube · TikTok · Instagram & Facebook